“Frequently not having any data connection in even the wealthiest and most developed cities of the world has led us to conclude that no, the mobile connectivity/bandwidth issue isn’t just going to solve itself on a global level anywhere in the near future.”

I love mobile design because it’s full of constraints. Those constraints force us to think carefully about how and when we present information to the user, and what questions we ask, leading the user to hopefully make the selection we want.

At Chop, we went through three design iterations with a few user testings in between, before we released the first version in October. The consumer mobile app is much less forgiving compared to web apps that often have very iterative processes. This is also the first mobile design and development experience for me, and I was very keen on delivering the experience that I would want as a user.